Now that the drama has played out on-air and the Web, we know that their efforts prevailed. Overall the campaign more than doubled Bravo's (@bravotv) Twitter follower count, resulted in a huge spike in Twitter mentions during the virtual viewing party, and attracted record numbers to Bravo's website. Plus, as it turns out, one of the housewives, Bethenny (@Bethenny), was a trending topic on Twitter during the season finale.
[img src="http://www.trendrr.com/public/graphs/450171/large" caption="" credit="" alt=""]
Peaking at 2,089 tweets mentioning "bravotv" on May 5th, Bravo may not have achieved anywhere near the same mindblowing numbers that CNN pulled in during the Inauguration, but it's certainly nothing to scoff at for a cable program. Here are a few more notable stats:
1. 2,089 total tweets mentioning "bravotv" on May 5th, and 2,906 total tweets from the 4th - 6th
2. BravoTV increased their follower count 121.18% (from 3,111 to 6,641) during the course of the campaign
3. The percentage of news stories mentioning "bravotv" jumped 15% during the period, with coverage now up 55%
4. BravoTV.com page views for the finale exceeded 1 million and were 159% higher than normal, with 47% more video streams than the previous episode
5. The Real Housewives of New York site accounted for 66% of all BravoTV.com traffic on finale day
6. 40% of viewers participated via Sign in with Twitter