Ultimately, Facebooker Sarah from Illinois was awarded the grand prize — a nice cash sum totaling $5,000 — for her role in designing the new Connect flavor.
You can expect to see the Facebook-branded variety of Vitamin Water, which is "a tasty black cherry-lime flavor made with caffeine and 8 key nutrients," on shelves come March of this year.
Here's the full message posted to Vitamin Water's Facebook Page:
"Unlike the never-ending debate over whether it's rock-paper-scissors or paper-rock-scissors, based on your votes and your designs, the latest flavor of vitaminwater has FINALLY been decided... introducing the black cherry-lime flavored vitaminwater named... connect! check out this new package- flavor & ingredients, name & label design- all inspired by you- our fans. it's got 8 key nutrients plus caffeine. thanks for all your help- especially to the grand prize winner Sarah from Illinois and the four other finalist http://budurl.com/q27w. vitaminwater connect will be available in stores nationwide in march this year- so until then, stay hydrated- and keep your eyes here for news, updates and special offers for connect, including a possible sneak tasting opportunity. and btw... it's rochambeau!"