Credit:
As the sponsor of the 25th anniversary of Shark Week on the Discovery Channel, Volkswagen has created a mobile shark observation cage that looks like a classic VW Beetle. This unique advertising integration seamlessly fits with the program content to create a memorable experience.
Credit:
The car can drive on the ocean floor thanks to two propellers and a full air system to which divers can hook up. It is made from tubular aluminum and features a set of alloy wheels and iconic bug headlights. Volkswagen collaborated with marine biologist Luke Tipple and a team of engineers to design and construct the shark cage, which took around three weeks to build.