While the set-top box scene is getting pretty crowded for movie buffs, Vudu is hoping to yet again grab your attention and beat its competitors with a new deal. After going the porn route, Vudu is taking advantage of the dog days of summer to lure you back into the house and onto your sofa. A summer Blockbuster special is currently going on at Vudu, with rentals and extended rentals for just 99 cents.
If you're a Vudu user, you know that most rentals, depending on how recently they've been released on DVD, can cost up to $5.00 for HD quality, or more. Extended rentals can tack on another few dollars, making you wish you'd just bought the movie in the first place.
Along with this seasonal promotion, Vudu is also launching a movie channel called "99 for 99" which promotes 99 blockbuster films chosen by Vudu's editorial staff, all for 99 cents. This will even include new films.