Behind the Launch: Our Startup Hits the Floor at E3

 By 
Lauren Drell
 on 
Behind the Launch: Our Startup Hits the Floor at E3

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Discuss the show on Twitter: #BehindTheLaunch

In Mashable's new video series Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup.

With just two days til launch, the pressure is on, and everyone's feeling the heat. "You only have one launch," says Zain. "And this is it for us."

In anticipation of launch, the dev side and the business side are working together to make sure Vungle can deliver on what the sales team is promising to partners. And partners are exactly what David Oh, director of business development, plans to find when he heads to E3, the premier gaming convention.

Watch today's episode and join the conversation on Twitter, #BehindTheLaunch.

Missed earlier episodes? Watch them here!

Ep. 1: Meet Vungle

Ep. 2: Bringing in a Closer

Ep. 3: How to Court Startup Investors

Ep. 4: A Promising, Yet Controversial Job Candidate

Ep. 5: An Urgent Need to Close Deals

Ep. 6: Teams That Play Together Stay Together

Ep. 7: Clashing With Your Co-Founder

Ep. 8: Our Startup Grows Up

Ep. 9: The Power of Networking

Ep. 10: Putting It All on the Line

Ep. 11: Signing on the Dotted Line

Ep. 12: Bringing Fresh Eyes to the Design

Ep. 13: 'We Need More Engineers'

About Vungle

Vungle is a San Francisco-based company that purveys mobile video ads to promote apps. In May, Vungle announced that it had raised $2 million from big Silicon Valley and Alley names: Google Ventures, AOL Ventures, Crosslink Capital, Ron Conway's SV Angel, Dave McClure's 500 Startups, Charles Hudson's SoftTechVC’s, Maynard Webb, Scott McNealy and Tim Draper. Vungle also has offices in the UK and Pakistan.

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