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Discuss the show on Twitter: #BehindTheLaunch
In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. Last week, we met the the founders and saw them bring on Colin Behr to head up business development. This week, they courted big-name startup investors, such as 500 Startups' Dave McClure, DFJ Esprit's Krishna Visvanathan and AOL Ventures' Adam Smith.
But Vungle needs to focus more on the core -- developing the product instead of fleshing out press releases and a website update. The team is fielding resumes for iOS developers, and while there are some promising candidates, the Vungle guys quickly find out that there's always a catch. When Zain is asked to sum up the week in one word, his response is "unpredictable." Watch today's episode to see what happens, and join the conversation on Twitter, #BehindTheLaunch.
Missed earlier episodes? Watch them here!
Ep. 1: Meet Vungle
Ep. 2: Bringing in a Closer
Ep. 3: How to Court Startup Investors
About Vungle
Vungle is a San Francisco-based company that purveys mobile video ads to promote apps. Just last week, Vungle announced that it had raised $2 million from big Silicon Valley and Alley names: Google Ventures, AOL Ventures, Crosslink Capital, Ron Conway's SV Angel, Dave McClure's 500 Startups, Charles Hudson's SoftTechVC’s, Maynard Webb, Scott McNealy and Tim Draper. Vungle also has offices in the UK and Pakistan.
Series presented by Internet Explorer
Behind the Launch is presented by Internet Explorer. Learn how IE is building a more beautiful web through hardware accelerated graphics and modern web standards like HTML5. Get IE9 today or download the Windows 8 Consumer Preview, which features the new IE10 to see where we’re headed. [img src="http://view.atdmt.com/MRT/view/385719570/direct;wi.1;hi.1/01/;ord=%n" caption="" credit="" alt=""][img src="http://secure-us.imrworldwide.com/cgi-bin/m?ci=microsoft-ca&at=view&rt=banner&st=image&pc=Mashable&ca=SMGU-INX-018-01-MRT&cr=M199111&ce=385719570&pr=iag.tfid,3781&pr=iag.cte,M199111" caption="" credit="" alt=""]
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