After 36 million views on YouTube, Volkswagen's Super Bowl ad, "The Force," was ripe for parody, but who would expect the hammer of Thor to be behind it?
In a clever promotion for Paramount Pictures's upcoming movie Thor, a wee Thor wields a plastic hammer around the house with little effect until, just like in the VW ad, dad comes home and leaves his car in the driveway. Only now, there really does seem to be a power in the force of Thor.