The newspaper joins the ranks of print media entities like Metro News and The New York Times as a Foursquare partner. WSJ will provide tips from Lunch Box -- their daily column of restaurant reviews -- and users can follow the Journal on Foursquare for more on the best New York has to offer.
The partnership also introduces three new badges, each with their own separate New York challenge. The Urban Adventurer tasks users to check-in to each of the five New York boroughs. The Banker Badge requires three check-ins in the financial district, and the Lunch Box badge can be unlocked by checking-in twice at WSJ-reviewed restaurants.
The partnership is similar in nature to the other big brand deals that Foursquare has cemented in recent months and likely a win-win for the Journal, Foursquare and application users.