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The company plans to silence the site on August 29, according to The New York Times. Once viewed as a serious threat to iTunes, Walmart's online music store never made huge inroads against Apple, despite deep discounting. The store's introductory price per track was $0.88, which undercut Apple by $0.11.
Walmart rebooted the store in 2008 by offering top hits at $0.74 cents per song and other tracks for $0.94, plus a free download of the week. The store included more than 3 million tracks with content from all the major labels. There were other perks, including a free MP3 download with every CD purchased in-store or online. But nothing, it seemed, could tempt enough Apple users away to make it worthwhile for the Bentonville giant.