The show, called Aim High, is story of a young man who is a high school student by day and a government operative by night. McG, of Charlie's Angels fame, will direct the series, which makes its debut on October 18 on Facebook and Cambio.com.
Claiming to be the first-ever "social series" by a Hollywood studio, Aim High will employ Facebook technology so that your photos, friends and other information in your profile shows up in the background scenes. It's a feature that has been used by Mentos, and True Blood, among others. For example, in some scenes, your photo might appear in a student body election poster and your name might be scrawled in graffiti on the bathroom wall. Viewers can also share comments and tweets about the show.
While more networks are trying their hand at so-called transmedia storytelling, using Facebook as a test bed for new properties may be smart. But incorporating profile data could distract from the action more than it adds to it.