A new feature within the WE tv app is making GIF-ing along with their TV shows easier than ever.
Starting Friday night with the second season premiere of Marriage Boot Camp: Reality Stars, fans of the show can experience it while using GIF Sync, which will serve up real-time show-related GIFs and memes. It will also feature a feed with all #MarriageBootCamp tweets.
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"Viewers love to watch a show and comment on it immediately on social media. It's how they consume content today," says Marc Juris, president of WE tv. "We've taken that experience to a new level by allowing them to both tweet and share GIFs in real-time right from the WE tv app."
Using Shazam-ish sound recognition, the app, which the network developed in partnership with Deluxe Entertainment, will use the sound from the TV to sync viewers' experience with the app.
While the feature will be usable while watching all the network's unscripted programs, Juris said they purposely aimed to launch it in time for Season 2 of Marriage Boot Camp: Reality Stars, "which is filled with so many buzz-worthy moments."
Season 2, airing at 9 pm.. ET, will feature couples like Natalie Nunn and Jacob Payne from Bad Girls Club and Spencer Pratt and Heidi Montag from The Hills.