We haven't heard from We7 in quite a while, but this ad-supported music download service looks to be back in business with its first entertainment-based advertising partner, Michael Moore. His latest film "Sicko" will be promoted across the We7 network. See initial coverage of We7 here.
You may remember that We7 offers free downloads that have been fixed with ad grafts that will play regardless of your Internet connection. Sound familiar?
A handful of new advertising networks like Podaddies and Kiptronic are coming out with similar tools for downloaded content as well. podaddies is currently working with Apple to provide an "un-connected" advertising solution for Quicktime, but this functionality could easily spill over to the iPod, including the iPod Touch, especially with the restless nature of the music and broadcasting industry regarding the less flexible rule of iTunes.
As several broadcasters made some of their content available for free through services like iTunes, a system like We7 is ideal for this type of distribution.