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Interactive advertising company WebVisible has received 12 million dollars in its second round of funding.
WebVisible is focusing on local business owners who are, as they say, "too busy minding their stores to successfully navigate the complexities of buying and managing their own online advertising, whether pay-per-click, banner ads, call-based solutions, or ROI measurement tools." WebVisible tracks the consumer's location by partnering with many companies which have this info via cookies or other means, such as Yahoo, Ask, MSN, Local.com and others. Then, they sell their advertising products to local business customers of large media companies and online service providers, such as AT&T, British Telecom, and Earthlink.