Say what you will about WeChat — there’s really no disputing that it’s China’s top social app, and as such it owns Spring Festival. But China’s other major social platform, Weibo, celebrated Chinese New Year too. And just like last year, activity on the site broke records as the clock wound down.
Specifically, Weibo parent company Sina says that Feb. 7 saw:
134 million active users, a 31% increase compared to last year’s 102 million.
51.9 million posts, a 15% increase from last year’s 45 million.
A 76% year-on-year increase in “interactivity” (although it’s not clear how Weibo measures that).
18.2 billion total views of posts on Spring-Festival-related topics.
100 million users who nabbed digital red envelopes (lucky money) via Weibo.