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Online video marketing has really begun to take off, and one of its more active areas of growth is the local business market. The local outsourcing model is being applied to video creation for a number of reasons, like premium search engine content, real estate and television commercials, and as the Internet can better support video streaming, the segment for long tail commercial video production continues to lengthen.
I just mentioned the inclusion of panoramic video tours that are now being layered VibeAgent's hotel and travel-planning service, and now there's another service called WellcomeMat, that has created a network for making videos for local businesses to use in their marketing strategies, though the site is very much geared towards real estate professionals. Very similar to TurnHere, WellcomeMat has taken on an "outsourcing model" that lets local businesses across the nation get fairly inexpensive access to professional videographers.
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As WellcomeMat also has a video network of its own, the company is providing some services that are a bit like Brightcove as well. The videos themselves are very user friendly, giving chapter options similar to veotag. All the videos are shareable as well, so WellcomeMat has taken the same distributive tactics as TurnHere in looking to the Internet for the spreading of its clients' content.