A little friendly Twitter marketing got real when Wendy's decided to take a medium-rare beef with Burger King make it well done.
It started innocently enough with Wendy's promoting its "4 for $4" meal.
[seealso slug=http://sale-online.click/2015/12/15/fast-food-2015/%5D%3C/p%3E%3Cp%3EThe 4 for $4 Meal: a trayful of mouth-filling glory. pic.twitter.com/JjDOFZVXuP— Wendy's (@Wendys) January 20, 2016
Burger King's social media team took notice. The chain has been promoting its own value deal, which offers one additional item -- a chocolate chip cookie.
5 for $4, because 5 is better than 4. pic.twitter.com/BZe8JFbKjm— Burger King (@BurgerKing) January 21, 2016
Burger King may have sweetened the deal for consumers, but it clearly soured any relationship with Wendy's.
Wendy, who didn't seem particularly keen to start sh*t, then decided to end it -- thanks to a little prodding.
@bguerns13 edible food— Wendy's (@Wendys) January 22, 2016
You come at Wendy, you best not miss.