Westfield Malls has taken the wraps off of an in-mall shopping app for iPhone, Android and BlackBerry devices that is both simple and useful -- two adjectives that rarely apply to apps in the fashion and shopping category.
The app leverages Google's commerce search technology, enabling users to browse the inventories of multiple retailers at each of Westfield Malls' 55 U.S. locations.
Looking for a black cocktail dress and aren't sure where to start? Open up the app, type in your query, and the app will pull up the pictures of items matching your search, complete with prices and location information. Unfortunately you can't see if they have the item in your size in the app, but phone numbers are provided so you can call the store and check. You can also save items to a shopping list for later referral.
In addition to search, you can access mall maps, special retailer offers, movie show times, shopping hours and even leave a text or audio note to help you remember where you parked.