Gluten is a big buzzword in food distribution as the gluten-free market has become a billion dollar industry. Last year Americans spent 2.6 Billion dollars buying gluten-free foods.
Celiac disease and gluten sensitivity diagnoses are on the rise. However, a recent survey showed that only 8 to 12% of people who purchased gluten-free products actually suffered from gluten intolerance. Most people simply thought these products were healthier or of higher quality or could help them lose weight.
In our latest Mashable Explains video, we explore the reality of gluten, what it is, how it affects people, and what you can do to make educated choices in the grocery store.
Check out the video above to learn more about consumer trends, and make sure to subscribe to Mashable on YouTube for more.
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