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Jesse James Garrett, who is a pioneer in user experience, sits down with Revolution to talk about why user experience deserves the attention of the c-suite.
When we think of UX, we often associate it with the web, software and product development. But UX is more than that.
"You're starting to see the business leadership take a strong interest in having this experiential understanding drive product strategy decisions," he says. "Where before those decision were purely made from a technological or operational perspective."
Garret shares how research, psychology, behavior and design can open the doors to meaningful creativity for design and product experience strategies. But more importantly, he shares how executives across the organization can learn from the UX team to improve services, business models and overall customer relationships.