The next step for Widgetbox: deeply integrated distributed widget-creation. We've seen certain manifestations of this for widgets within open platform networks such as Facebook, and even from Widgetbox, with existing partners like Freewebs and Xanga. But Widgetbox is taking a deeper plunge by letting networks better offer personalized widget options for their users on a more integrated level.
This new offering is an extension of its Custom Galleries segment, and enables online networks to make their own widget galleries from Widgetbox's selections, and offer those to end users. This will include tracking and management tools, along with furthered integration options for embedded galleries, customizable galleries, and filtering so that partners can choose how widgets are used for merchandise, branding, and more.
As widgets better provide portability for various media-sharing, branding, retail and advertising applications, the use cases for widgets are quickly increasing. That means more online businesses and networks have a growing number of reasons why they need widgets, for their own purposes. Instead of creating their own, Widgetbox is offering more ways in which new and existing widgets can be used for such tailored situations, extending the benefits right on down the line.