Forbes has launched a series of widgets in partnership with Widgetbox for the furthered engagement of viewers, encompassing eight channels for diversified content.
The channels include: Breaking News, Lifestyle, Technology, Business, Entrepreneurs, Stock to Watch, Top Lists and Latest Video. Forbes has worked with Widgetbox for the production, creation and hosting of these widgets, which can be placed on personal websites, blogs and social networking profiles like MySpace, hi5 and Piczo. Using the Widgetbox Showcase feature, Forbes will be able to better promote its series of widgets directly through the Widgetbox site. Sponsoring the widgets is Visa Small Business, which ties into the targeted audience that Visa is after. This also highlights the importance of monetizing widgets, and places Widgetbox in a leadership position regarding distribution of widgets for content and advertising purposes.
Widgetbox is heavily involved with the development of widgets and their business use potential. It worked with Freewebs for the Widget Conference
Others involved with widget tracking, distribution and development include Quantcast , Musestorm and MediaRiver.