Today, Tiny Pictures announced an exclusive partnership with will.i.am of the Black Eyed Peas, adding him to the Advisory Board. Tiny Pictures is the software and web development outfit behind the system called simply Radar, which seems to be a semi-walled garden for moblogging. The community centers around the sharing of pictures and video taken from the user's mobile phone, and then once sent to the system is able to be shared a variety of ways like Facebook apps or MySpace widgets.
Grabbing the most explosive viral video producer on the market at the moment is quite a coup for Tiny Pictures, and will certainly raise the profile for the community. The community currently doesn't offer much more than the standard set of features available with a host of other moblog service providers, but if they're able to use will.i.am's pop appeal to transform the community from utility status into a hip, happening place for pop and underground culture, it could turn Tiny Pictures' Radar Gallery into something significantly more.
I recently had a chance to sit down with will.i.am and discuss the success of the viral video hit "Yes We Can" on the [img src="http://sale-online.click/wp-content/uploads/2008/01/feed-icon-14x14.png" caption="" credit="" alt="feed-icon-14×14.png"]Mashable Conversations podcast.
The embed is available below, or you can download the MP3 file directly here.
You can check out Will.I.Am's Blog here.