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Seattle blog TechFlash says the ad is a flop, calling it "downright strange" and lacking the impact of the successful Laptop Hunter series:
Am I missing something here? I've watched it three times now, and still don't think it resonates. We've actually been impressed with Microsoft's "Laptop Hunters" ad campaign -- which appears to be making inroads against Apple -- as well as some of the more recent Windows 7 ads. But this one is just downright strange.
I disagree: taking your apps with you is the perfect message for those already invested in the Windows desktop environment. The downside: those fun little app icons are somewhat reminiscent of iPhone apps, are they not?
What do you think: are the new Windows phone ads a hit or a miss?