Back in November, Wired publisher Condé Naste announced that it would be working on an edition of Wired for the Apple tablet before Apple even confirmed the existence of such a tablet. Other Condé Naste publications were expected to follow.
The announcement drew some ridicule since the iPad was just a rumor at the time, but it turns out the publisher wasn't bluffing; Wired's Creative Director Scott Dadich and Adobe's Jeremy Clark have been working on the Wired iPad app for six months now.
The fruits of their labor: a digital version of the magazine on which you can flip horizontally to move between stories and vertically to read whatever story you've settled on. Rich media like expandable images, 360-degree ad views and embedded videos are also part of the presentation.