When Adam talked about Joost last week, I meant to chime in at one point or another on what I thought of their new strategy (or more specifically, what I thought was wrong with their old strategy). Adam got into it a little bit in his analysis, but the specific piece that I thought was wrong with Joost's strategy wasn't that they followed a very contrarian model of creating a third party app which provided access to top-shelf entertainment via the Internet, but that they never followed that up with a hardware solution for their users.
The reason why there hasn't yet been a dominant player emerge for playing Internet content yet is that despite it's age, all the set-top boxes designed for the task are as mature as infants. Joost missed the opportunity that Roku is now trying to capitalize on in bringing quality entertainment cheaply to the livingroom via the Internet.
Similarly, finding yet another monetizable outlet for their video content will prove to be an attractive bulletpoint for new video producers shopping around for a home and representation for their projects.