As a musician, you could send out an email entreating folks to check out your new album, or you could create a rad, interactive experience bursting with music and freebies for fans to get them pumped for said album. Indie rock band The Wombats chose the latter option.
In order to introduce their new album, The Wombats Proudly Present ... This Modern Glitch (out April 25), the British band has teamed up with music discovery service Shazam to create www.wombatizer.com. Upon visiting the URL, enter in any site you wish to "Wombatize" (as you can see above, I chose Mashable).
The site then transforms into a Wombats-themed location, in which you can "scratch off" images in order to reveal videos, pictures, giveaways (including a free download) and songs. By Shazaming a certain song when prompted, a user will garner a promo code, which he or she can then use to enter a contest. The prize? A trip to see the band play in Spain on May 21.
We're increasingly seeing musicians call upon fans to interact with their music pre-release. Just yesterday, Jennifer Lopez launched an initiative on her Facebook Page, calling upon her followers to "Like" her new song in order to unlock it early on iTunes.