Cheese spread company Kerry LowLow has created a video called “Adland Gal” that mocks the cliched women we see in diet commercials.
On its Facebook page, the company questions the stereotypes on TV, saying: “What is it with food ads aimed at women? Why do they bombard us with cliches? Why do they presume that all women have a negative relationship with food?”
The tongue-in-cheek video shows the three types of women often found in commercials when it’s advertising low-fat foods, for example the "Smug Gal," the "Ditzy Gal" and the "Muffin Gal."
The jingle pokes fun at the stereotypes, and Kerry LowLow aims to “support and encourage women everywhere to have a great relationship with food.” So far, the video has more than 450,000 views and plenty of positive comments from netizens.