WordPress.com, the popular hosted blogging platform, has announced that it has officially partnered with the search and recommendation engine Sphere to bring related content to readers of WordPress-powered sites.
As of this weekend, you will find links to more posts on related topics at the bottom of all English language blogs that are hosted at WordPress.com. Any posts that come from the same blog will be highlighted in bold, then followed by other blogs on the site and finally followed up with content from mass media.
The team at WordPress.com is hoping you will see an increase in traffic of 5 - 10% almost immediately for blogs which focus heavily on a subject, and you could also start to see more traffic coming in from other blogs that cover similar topics as you. Of course, users do have the option of deactivating the tool if they don't like it.