So how can you help? Well, it's easy really. Just read the quick list we've pulled together below and select whichever method suits you best. A child dies from malaria every 30 seconds and currently you're 10 minutes -- or $10 -- away from making a difference.
And don't forget -- the official Twitter tag is "#endmalaria" -- all tweets containing this phrase sent up to Sunday will auto-generate a little mosquito icon to help visualize the message across the microblogging service.
1. Text to Donate $10 and Retweet an Official Message
If you're really short of time then you can text NETS to 864233 which will see $10 charged to your phone bill. Really it can't get more simple than that, now can it?
Don't forget to back that action up with a quick tweet -- here's some prepared earlier by the World Bank that you can copy, paste and send:
Join our efforts to #endmalaria--all it takes is a $10 donation. http://bit.ly/aDaKVu #WorldMalariaDay
Every 30 seconds, a child dies of malaria. Buy a net & save a life today. http://bit.ly/aDaKVu #WorldMalariaDay
For just $10, you can help make history. Join the World Bank in the fight to #endmalaria. http://bit.ly/aDaKVu #WorldMalariaDay
Buy a net. Save a life. Join the World Bank & millions of others as we #endmalaria. http://bit.ly/aDaKVu
There are 10 new cases of malaria every second. Take a few seconds now & donate $10 to #endmalaria http://bit.ly/aDaKVu
Thanks to the RT2Give twitpay service you can retweet one simple message to donate $10 to Malaria No More, which is roughly the amount required to buy one mosquito net. Do it before April 27 and each donation will be matched by the Case Foundation up to $25,000.
3. Download the Nothing But Nets Toolbar
If you're an Internet Explorer or Firefox user the downloading (and crucially using) the Nothing But Nets browser toolbar will mean that every time you use the toolbar to search and shop online, you will raise money for Nothing But Nets. To keep you motivated, you can track your "contributions" in real-time.
4. Follow the Social Media Envoy
The Social Media Envoy group, organized by the United Nations, is a collective of people who have agreed to spread the word about malaria prevention through the medium of social media. As well as Mashable's own Pete Cashmore, the group includes the likes of Bill Gates, Biz Stone and Kevin Rose. Follow these folk now (there are some TweetMixx tools available which can help)and help retweet, like, or Digg their malaria-related message as it hits the 'net.
5. Raise a hand to End Malaria with DailyBooth
