The newspaper has launched WSJ Journal, a Facebook app that republishes Journal content on Facebook. Alisa Bowen, general manager of The Wall Street Journal Digital Network, says all the content on the app will be free for the first month thanks to sponsor Dell. After that, however, the app will contain the same mix of free and paid content as the WSJ's website.
Bowen says the idea behind the app is to de-emphasize the newspaper's website as the main content hub. "Instead of just assuming that the only way to work with Facebook is to click back to our site, we're trying to provide it where people are," she says. In addition to providing content there, the news will also be arranged by what you and your friends have Liked the most. (There is no universal "Most-Liked" feed yet, though.) You can also follow editors and writers at the newspaper to see what they're Liking.
This is the latest manifestation of the newspaper's "WSJ Everywhere" strategy, which aims to make its content more ubiquitous. Another element in that strategy is a WSJ Live app for iPads, Internet-connected TVs and set-top boxes, that start at 8:30 a.m. ET and run on and off throughout the day until 4:30 p.m.