This week Business Week features a comprehensive look at how Yahoo is moving towards a more open environment for developers. The most interesting news (some of which is already well known) is that Yahoo will be offering APIs for some of its services, allowing developers and entrepreneurs to gain exposure for their applications to the company’s tens of millions of users.
While Yahoo has taken a lot of flack in the past couple years for falling behind Google in search, it remains the Web’s most visited site according to most metrics and claims hundreds of millions of registered users. Despite all of the hype for Web 2.0 personalized homepages, My Yahoo remains the most popular start page in a landslide (50 million users as of January according to Comscore), while other properties such as Yahoo Finance and Yahoo News remain highly trafficked destinations.