Yahoo Acquires LookFlow to Improve Flickr Discovery

 By 
Seth Fiegerman
 on 
Yahoo Acquires LookFlow to Improve Flickr Discovery

Yahoo has acquired LookFlow, a startup that develops image recognition technology, the two companies announced Wednesday. Terms of the deal were not immediately disclosed.

LookFlow, which is based in Mountain View, Calif., announced on its website that the team would be joining Yahoo to work on the Flickr team.

"Flickr is the largest collection of images we love. They share our passion for creating phenomenal experiences & technology to help you discover those images," the company said. "We couldn't be more excited."

Yahoo confirmed the acquisition in a statement to Mashable: "We have acquired LookFlow, an enhanced image recognition company. As part of the acquisition, we’re bringing five talented engineers and the technology they built into our Flickr organization in San Francisco."

Under CEO Marissa Mayer, Yahoo has acquired more than 20 companies including Stamped, Xobni and Qwiki to boost its mobile efforts. Most of these acquisitions have been in the low million-dollar range, though some like Tumblr have been significantly more expensive.

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