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Yahoo may soon divest in Kelkoo, the European comparison shopping site. Acquired three years ago for about $575 million, the strategy for comparison shopping sites and other niche sites is being addressed given the changing market we're currently experiencing.
Yahoo's UK managing director Glen Drury has noted the shift that Scripps has also seen with BizRate and Shopzilla, stating that this particular aspect of the industry will need to re-think strategies and implementation. So what's that mean for comparison shopping sites, and other social shopping sites? This particular move may hint more towards Yahoo's long term strategy which is wrapped up in its current revamp.
The plans for Kelkoo will involve making it more of an independent company, which could be largely beneficial for itself, or selling it to another company. Microsoft has recently acquired a different sort of shopping site in Jellyfish, which incorporates a high level of social interaction amongst users, and will be integrated into Microsoft's Live Search platform.