As you might expect, Yahoo Web Analytics includes integration with other Yahoo products. For example, you can analyze the effectiveness of Yahoo search marketing campaigns and track how well individual products within your e-commerce shop are trending. The product will naturally be compared to Google Analytics, the free offering from Google that has similar integration with AdWords.
While it may be late to the party, Yahoo Web Analytics is apparently a big upgrade for Yahoo Small Business customers. Mashable contributor Sean Aune is a user of the service, and sent along the following screenshot as an example of what the service’s rather archaic reporting looks like today:
If nothing else, if you look at the screenshot below of the new service, it would seem that Yahoo Web Analytics has just received a long overdue upgrade:
