You can watch the first episode, "The Shroud of Turin," to get a sense of what the show's all about below. It's a fast-paced narration of helpful facts about the subject accompanied by moving images. No people appear in the program — just graphics.
This particular show's advantage is that it's cheap and quick to produce, so each episode can be made in response to topics that are trending on the web at any given moment.
Who Knew? is sponsored by Toyota, so you'll see an ad for the Toyota Avalon at the end of each episode. Additionally, each episode includes one comforting fact to match the Avalon's marketing slogan, "Comfort is Back." Expect more series along these lines in the coming weeks, and don't be surprised if they have similar promotional tie-ins.
Reveille has previously produced content for The Office, The Tudors, Ugly Betty and The Biggest Loser in addition to other sponsored series like Subway's Fit to Boom.
Who Knew? - "The Shroud of Turin"