Yelp on Tuesday announced the ability to get food delivery and pickup on the platform, the first steps in a new functionality that lets users interact directly with businesses.
The company is launching the new program, called Platform, with a few restaurants affiliated with Delivery.com and Eat24 including Republic in New York and Layaly Mediterranean Grill in San Francisco. Eventually, Yelp will offer delivery and pickup via thousands of other U.S. restaurants.
That's not all. "In the coming months, we’ll add categories like spas, yoga studios, salons and dentist appointments starting with Booker, Intuit’s Demandforce and MindBody," Yelp CEO Jeremy Stoppelman (pictured) wrote in a blog post. "Consumers can expect us to add more categories in the future."
For Yelp, which had previously only offered customer ratings and basic information about businesses, Platform represents a new area of business that puts it on a collision course with Seamless.
Yelp's stock was up more than 5% on the news.