The Yelp CEO announced a sixth star and it is insane

 By 
Max Knoblauch
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Finally, a Yelp ranking to separate the great companies from the really great companies.

Yelp CEO Jeremy Stoppelman stopped by The Late Show to announce a new, extra star on the platform. The only issue is that Stoppelman has a pretty insane list of qualifications for users to meet in order to access the star.

Yelp CEO @jeremys is introducing a sixth star, but cowards need not apply. #LSSChttps://t.co/C0hJjVRa7C— The Late Show (@colbertlateshow) January 21, 2016

"To access the sixth star," says Stoppelman, "Merchants must complete a series of challenges designed to test their shrewdness and fortitude."

He goes on to explain a swamp journey involving a witch, several monsters and a dungeon.

Sure, it sounds hard, but the increase in foot traffic to your small business is going to be incredible.

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