Every time you start to forget about Yo, it surprises you by a factor of 10.
Yo's team revealed on Friday that users have now sent more than 100 million Yos to each other since the app launched earlier this year. The startup created a dedicated webpage this week with a real-time tracker that effectively served as a countdown to the 100 million mark.
Yo first gained widespread media attention in July when The Financial Times reported investors had put in $1 million towards the app, which at the time just let users send the word "yo" to each other. The next month, after Yo started dipping in the app rankings, news broke that it had completed a seed funding round at a valuation of up to $10 million.
Or Arbel, the app's creator, told Mashable on Thursday that Yo has 2.7 million registered users and 1.2 million monthly active users.
Yo unveiled a major update last month with the goal of letting users do more than just "yo" each other. Now, users can attach links to their Yo messages, receive notifications from select apps and websites and send hashtagged messages, among other things.
The app may no longer be in the top five in the App Store as it was briefly in June, but the 100 million milestone suggests that those who do use it are using it quite a bit.
