This new shopping widget for social aggregation will generate product recommendations and pricing comparisons based on the products displayed during a browsing session. The widget will work with some of the largest ecommerce sites such as eBay, Buy.com, Amazon.com and Shopping.com. While you search for products, Yoono will make recommendations for similar items with better pricing. These products can be bookmarked and shared with friends and purchased. The widget is scheduled to be released around Thanksgiving, just in time for the holiday season.
"This is a major change in the way the industry thinks about social aggregation," said Pascal Josselin, CEO of Yoono. "We listened to our users and they want to do more than just watch and occasionally contribute to social networks. They want to have two-way interaction in a way that matches the things they are doing on the Web. With this launch we achieve more than watching the stream. We give users a way to get what they want, whether that is a conversation, a video, music or a new product."
Yoono's 1.8 millon users will now be able to connect to their friends on imeem and MySpace, in addition to those on Facebook, Flickr, FriendFeed, Twitter, Gmail, Piczo and several IM clients, all through a single sidebar. Yoono has also enhanced their User Interface to improve functionality.