This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Even if you're a small business, don't neglect YouTube. More than ever, brand fans and loyalists are seeking out businesses on YouTube as supplemental outlets to a brand's Facebook and Twitter presences. Consequently, the video-sharing site has proven hugely profitable for many companies.
Want to get in on the action? Here are eight examples of successful branding via YouTube.