With Super Bowl ad season in full swing, January saw brands bring their A-game in preparation for the big day.
A few brands held fast, intent on debuting their masterpiece advertisements on Super Bowl Sunday, while others decided to release them online a bit early. Hey, you're paying $4 million -- might as well get your money's worth, right?
Compiled by Unruly Media, the list of YouTube's 10 most-shared ads of January feature some extremely creative, funny and heartfelt pieces that have more to do with storytelling than direct branding. A robot devil baby, a lion whisperer and an undercover Arnold Schwarzenegger are just some of the highlights.
Watch all 10 ads in the gallery above.