As part of the video site's Video Volunteer series, which helps match users with local volunteering opportunities and allows folks to create videos in support of their favorite causes, YouTube is teaming up with the former vice president and his organization, the Alliance for Climate Protection, to create awareness for Earth Day.
Gore is asking users to create and upload brief and inspiring videos that tell the world why they're passionate about climate change and their favorite related organizations. There's also an added incentive for would-be YouTube heroes to get a lot of visibility for their organizations and themselves.
"This Earth Day, we need more than just another celebration -- we need a revolution," Gore says in the video. "On Earth Day, the top three videos that meet the guidelines will appear alongside our Repower America video on the YouTube homepage."
The 40th annual Earth Day celebration will take place on April 22. and YouTube's deadline for submitting a Video Volunteer clip is April 19.
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