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Although they're described as "YouTube partnerships", these promos don't seem as involved as Chevrolet's YouTube New Year, Coke's Holiday Wishcast and the Cingular's YouTube Underground contest. Instead, YouTube is really just letting these companies do their own thing, using the site as a platform.
Update: YouTube and CBS just announced another new contest - users submit 15 second clips at this channel and the winner's clip is displayed during CBS's daytime coverage of the Superbowl.
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