Thousands of YouTube partner videos will now get click-to-buy links, which appear on the watch page beneath the video, right there with the other community features, like share, favorite, or flag. For starters, iTunes and Amazon.com links will be embedded on videos from media companies such as EMI Music - I cannot see it, because it apparently works only in the United States. Google says that they'll slowly expand this program to international users, too.
Google promises that this is just the beginning of a broad e-commerce platform from which both users and partners will benefit. Partners who use YouTube's content identification and management system can enable these links on user-generated content, if they use Content ID to claim videos and choose to leave them up on the site. So, next time you create that viral video, kids, make sure that it features a lots of enticing products which your viewers might want to buy.