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According to a YouGov poll in the UK, Aston Martin is the coolest brand. What's more is that both YouTube and Google top the iPod.
So one must wonder, what makes a brand cool? I can see why one would think the Aston Martin is cool. Cooler even than YouTube and Google. Cooler than the iPod, too. But when it comes down to an Internet or technology brand, how did Google even get into the top 5, sharing a list with Rolex and Ferrari? It could be the new chic geek effect, which I personally don't mind at all. Other websites/technology brands to end up on the short list of top 20 brands include eBay, Amazon, and iTunes. Had the iPhone been released in Europe prior to this survey, how high up the list would it have gotten?
It would be interesting to see this brand popularity contest go down in the US, too. Other studies have also indicated Google's improving status as a popular brand, though another notes that Yahoo is the better than Google, according to a consumer study.
Here's the list of the top 20 brands in the UK:
Aston Martin
iPod
YouTube
Bang and Olufsen
Playstation
Apple
Agent Provocateur
Nintendo
Virgin Atlantic
Ferrari
Ducati
eBay
Rolex
Tate Modern
Prada
Lamborghini
Green & Black's
iTunes
Amazon