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So, what can the viewers see? Besides the number of total views, comments, ratings and average ratings, one can also find out a list of top ten referrals, gender/age audience distribution, and popularity of the video in various parts of the world. Not bad for a free tool, especially for journalists and analysts who will now be able to gather some more data about a particular video (if the option is switched on, of course).
See an introductory video for YouTube Insight below; and see how it works in practice on this same video on YouTube.
More YouTube resources from Mashable:
- Top YouTube Videos of All Time
- YouTube Brands: 5 Outstanding Leaders in YouTube Marketing