In a blog post, the company notes that they’ve “added a link that allows you to export your Insight data into CSV files. CSV files are open format files that organize data so it can be moved and analyzed using common spreadsheet software such as Google Docs and Microsoft Excel.”
That means all of your view counts, comment counts, demographic data, and other stats that YouTube tracks can all be exported to any platform that supports .CSV imports.
While that might not sound like a big deal if you’re already satisfied with the fairly detailed web-based analytics that YouTube now gives you, if you’re an Excel guru, it means there is a lot more you can do with your data on the desktop.
Ultimately, a savvy publisher will analyze the heck of this data to figure out what works and what doesn’t, and use it to help determine what type of content they publish going forward.
Additional YouTube Resources from Mashable
- 20+ Greasemonkey Scripts for Improving Your YouTube Experience