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Who is the most subscribed woman on YouTube? If you guessed Rihanna, you'd be wrong by about 800,000 followers. With nearly 3 million people following her weekly videos, Jenna Marbles has built a powerful brand around her off-beat, low-tech humor.
Those are rather astonishing numbers for webcam-style videos of a woman in her bedroom talking about farts to her two dogs. It's even more astounding when you consider that she's been at this just over two years. But the success that Marbles has experienced on YouTube might speak to the future of online media.