YouTube, CBS Make March Madness Deal

 By 
Pete Cashmore
 on 
YouTube, CBS Make March Madness Deal
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Viacom may be causing headaches for YouTube, but not every media company has turned its back the tube: CBS has struck a deal with YouTube to show clips from the NCAA basketball tournament, or "March Madness". The clips will be supported by ads for the Pontiac from General Motors. Clips will be uploaded to YouTube in real-time, said the two companies - a good way to monetize clips that will inevitably be uploaded by the users anyway.

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