Most social media strategies involve routine updates on Facebook and Twitter -- and if they're particularly ambitious, Instagram and Pinterest. Even if they do create video content, few marketing teams have discovered how to access the full viral potential of YouTube. But a great video, optimized for sharing, can catapult a startup into trendiness.
Successful young entrepreneurs shared their smartest YouTube marketing strategies, and here's what they had to say.
1. Partner With YouTube Celebrities
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2. Link Back to Your Site
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3. Fill Out Your Descriptions Thoroughly
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4. Be Clever
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5. Tell a Story
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6. Highlight Your Fans With Fan Videos
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7. Single Out Customers
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8. Create a Video Landing Page
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9. Maximize YouTube
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